San Sebastian, 2023

This is, without a doubt, the most personal project I’ve ever embarked on.

My brand is the culmination of years of learning—countless observations, failures, and numerous early design attempts that were far from perfect. It’s been a journey marked by persistence, growth, and an immense amount of hard work. Every mistake, every setback, and every lesson has played a crucial role in shaping what it has become today.

The essence of my brand is a unique fusion of two seemingly contrasting worlds: the free-spirited, laid-back surf culture and the rich, deep-rooted heritage of Slavic traditions. It represents a paradox—a blend of influences that may seem worlds apart but are tied together by the experiences that have surrounded and inspired me throughout the years.

Each design, each concept, is a reflection of this duality—surf meets Slavic, past meets present—creating something that feels both familiar and entirely new.